Cook's Illustrated names Spice House paprika their favorite.

Whenever a certain spice seems to move to the top of the charts in our internet business, there is some driving force putting it there. It often becomes an entertaining puzzle that we piece together. Sometimes it is as simple as a few phone calls with folks saying "I am making that great turkey recipe that was in the Tribune today and I need that brining spice they mentioned." Other times we have to sleuth out the culprit!

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