For as long as I can remember, which isn't long, the focus of American cuisine has trended in two decipherable and opposite directions: (1) cooking and eating more healthily, and (2) extreme flavor indulgence at, sometimes, the expense of good health. It could be the lack of necessity (I haven’t yet eclipsed the quarter-century mark), or maybe it is the way I was raised (my dad served many a bacon-wrapped bratwurst for brunch), but I’ve found over the years that food trends rooted wholly in maximizing flavor and deliciousness have held my attention far better than the ones that purport to keep my cholesterol down.
Food has been the subject of many films, easily becoming a genre onto itself. From grand documentaries to humble narratives, the subject of food has been explored with infinite detail at the cinema. I know from personal experience that a film can make me laugh, cry, or even leave a theatre feeling the desperate craving for a piece of egg sushi. Food films can do more than just awaken our appetites though, as food is as complex a subject as humanity itself. Filmakers take to food as a subject so often because the craft and intricacy of food is something people take to as a defining passion. This past Memorial day, which also happened to be my birthday, I was treated to the screening of a documentary about a tenacious perfectionist and the food he toils over. David Gelb's new documentary film, “Jiro Dreams of Sushi“, adresses the maxim that the food that we eat and the care we put into making it, makes us who we are. Continue reading
Please allow me to introduce Tom Erd, Spice Boss. My husband and I have owned The Spice House for 20 years. For many years prior to that we both worked there, for my parents, who founded our business in 1957. It is a long, long time to be doing the same thing, but hopefully we have gotten pretty good at it over all the years. We sometimes find we need to challenge ourselves with things a little outside of our everyday spice box, in order to keep our creativity flowing. Interesting propositions come our way all the time, mostly because we are a very approachable small Mom and Pop business. We have not figured out the rhyme or reason behind why on some days these just get shot down, and other days the ideas take on a life of their own. My scientific guess would be it just depends on which side of the bed we got up. When Tom started mulling over the idea of doing You Tube videos as Spice Man, I thought it was a passing fancy. Continue reading
I recently attended a culinary conference in New York which was titled The Fashion of Food. There were some extremely interesting feature sessions, many about food and fashion being subjects of trends, fads or cycles. It is sometimes hard to discern what is the real deal and what is a flash in the pan trend that will not stand the duration of time. It occurred to me, as I listened to a wide variety of speakers discuss a diverse selection of food topics, that words fall into the same category. They go through trends, sometimes going mainstream, as when a word once newly created had enough use to get added to the Webster Dictionary. Sometimes they are overused and abused to the point that they become outed, or even banned by editors. The website , Serious Eats recently put out its secret list of banned words. Continue reading
At the IACP conference in New York this spring, I had the opportunity to attend a panel discussion at the Bon Appetit test kitchen. This was held at their newly designed kitchen, which I believe served as more of a showpiece kitchen for hosting functions, than an actual test kitchen. The panel contained designer Adam Farmerie, David Rockwell, author of the book Spectacle, Matt Lightner of the newly opened Altera and restaurant consultant Clark Wolf. Perhaps restaurant design is not a subject I had given much thought to before, so their thoughts about design were quite enlightening to me. Continue reading
a href=”http://blog.thespicehouse.com/wp-content/uploads/2012/04/4.6.12-797.jpg”>Many wonderful things have happened to us over the years we have been in business, but very few have touched us as much as this event. On March 9th, we were particularly moved when a very special wedding took place. Elizabeth Theis married Landon Hall. What made this so heart warming to us, was that they met while working at The Spice House. Elizabeth had worked for us for a few years, we love her, she is a delight to her coworkers and our customers, and no one will take better care of you in the shop. Continue reading
With the Green Bay Packers headed to the Super Bowl (sorry, Chicago, we love you but we’re Wisconsin born and bred), we thought we’d take a moment to celebrate two of Wisconsin’s favorite industries: football and cheese. (Spices are a tad further down the line.) The Green Bay Packers were formed in 1919, and by 1923 were a franchise of the NFL. Today they remain the only team still associated with the small town of its founding. With strong ties to the local community and a rabidly devoted fan base (every home game has been sold out since 1960), the Packers are a publicly owned team. Many Wisconsinites have a share framed and hanging on their walls. (Check our Evanston location for one of these.)
The name “Packers” come from their original sponsors the Indian Packing Company. Despite this initial association with a meat packing company, Packers fans are commonly known as Cheeseheads after the most prominent local industry. European immigrants, largely from Germany and its neighbors, brought dairy farming traditions with them to Wisconsin in the 19th century, and Wisconsin’s first commercial cheese factory started operations in 1841. Today Wisconsin ranks behind only much larger California in milk production, and leads the nation in cheese production (and, I would guess, consumption). With 600 varieties being commercially produced, Wisconsin cheese accounts for about 25% of all domestic cheese. This includes conventional, mass-produced cheeses, but also covers a wide array of artisan cheeses. Wisconsin has the highest number of licensed cheesemakers and is the only state to offer a European-style Master Cheesemaker program. And unlike most US dairy states, Wisconsin has a high proportion of small, grazing-based dairies (as opposed to the more common industrialized types), so the quality of milk and cream for cheese making is high. In short, this is a state that takes its cheese seriously. So it’s an indication of how much we love our football team that we wear cheese on our heads to show our support.
Patty and Tom will be heading to Dallas to cheer on their local team, but for those of us staying here, cheese based snacks are on the menu. Sure, there’s always classic nacho dip cheese and crackers, but how about cheese-filled puff pastry shaped into the Pack’s oval “G”? Or cheese fondue? Or classic Wisconsin cheese soup? There’s only a week of planning before the big game, so get creative, get cheesy, and GO PACKERS!
A most wonderful byproduct of answering the company email is learning how many customers of ours are doing really fun and interesting things. Recently a total stranger and I became acquainted via this email.
“Hello, I wanted to let you know that a recipe i created using your King Creole Spice has been selected as one of 5 finalists at the Nueske’s Amateur Cook-off at Baconfest Chicago on April 10th. Here is the link to my Recipe.
Here is the link to the Baconfest announcement http://baconfestchicago.com/2010/03/22/announcing-the-5-finalists-for-the-nueskes-amateur-cook-off-competition/
I really enjoy the quality and freshness of your spices and have featured them in other recipes on my food blog as well.
I’m hopeful that the King Creole Seasoning will help my recipe shine above the competition! Have a great day.
Okay, we are from Wisconsin, where it goes without saying that Nueske’s bacon is THE BEST. Also, no one loves chicken wings more than I do. I had never dreamed of putting the two together. Add King Creole seasoning, and I have to believe in this recipe. Go Brad.
As the owners of The Spice House, my husband Tom and I often wrestle with time management issues, there simply is not enough time in the day for all of the hats we must wear. We have learned that, while painful, you can delegate chores. They might not be done to the standard to which we aspire, but they can come close enough. I personally answer the company email for hours every day, and we have discussed whether this is something that could be given to one of our staff members. Many of these emails are very simple, but others are quite complex. Often times, simply out of politeness, unless my box has over 200 emails to get through, I will seek out an answer for someone who is looking to find a product we do not carry, or a recipe. I sometimes wonder if it is possible that so many people out there have no idea how to google the information they need. Or perhaps I have unwittingly turned myself into a Ready Reference resource. Growing up, before the days of computers, we used libraries and reference books. The families that could afford encyclopedias invested serious money in these books which their children could use as a valuable resource for schoolwork. Tom even sold encyclopedias on the road awhile in his youth, if you want a good laugh ask him about those ?good old days?! If you were not lucky enough to have some serious reference books at home, the library had a Ready Reference number you called for help. The person who answered was not hooked into any computer, she would leave the desk, go get a book, and look up the answer for you. So, on the most generic level, I may now be this person. HOWEVER, on the most valuable level, I can?t tell you how many emails I read that are written by remarkable people.
Everyone is familiar with the excitement of opening beautifully wrapped presents during the holidays. What lovely treasure might be discovered in the box? Maybe a beautiful jewel of a gift, sometimes a dud. We are fortunate to experience that anticipation year round, here at The Spice House, when we open our bulk packages of spices, that come to us from exotic ports all over the Earth. Some hand picked cloves come to us in beautiful wooden crates, stamped with a colored ink design of a ship sailing the ocean. The wooden box is necessary to keep the hand select cloves in perfect condition. Cinnamon from Ceylon comes in five foot tall bundles, the long quills are carefully wrapped and then burlap is sewn around them. Saffron comes from Spain in decorated tins, depicting the harvesting of saffron. Cardamom comes from India, in a box stamped with an elephant, and even through the box, the heady aroma emerges. My favorite box to open is those filled with vanilla bean. We just received a shipment this last week.