Anticipation

11.20.2009 004 It occurs to me that anticipation might be one of the most wonderful things in life. Anticipation is a positive energy of its own volition. Currently we are anticipating Thanksgiving dinner, as the host, my brother, is a fantastic cook! He makes three or four different turkeys, and then packs everyone a leftover care package. We also have business anticipations for the holidays. We are in a nice position, because of the uniqueness of our business, that PR really just floats in to us, usually via email these days. Each holiday season, we get some press for our spice themed gift boxes . We never know where these mentions will come from, and it is always with great anticipation that we look forward to them, whatever the venue. This year we are excited to have several connections working for us, including Saveur Magazine and a new television show about comfort food hosted by Art Smith.

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One of our favorite customers, Chef Clay, on television.

Chef-clay-cookbook We have so many wonderful customers. Chef Clay Erickson is at the top of our list. In addition to being a really nice person, he often brings us soup.  Not just soup, but really delicious soup. And when he brings soup, he is kind enough to bring enough for the entire staff. We salivate like Pavlov’s dogs when he calls in an order! He lets us use his recipes in the recipe section of our website; click here for an award winning chili recipe. So we are very excited for his first star chef exposure on Monday, March 30th, on the Lunchbreak Cooking Segment on WGN Chicago channel 9, at 12:45. Who knows, maybe he will be the next hot chef to host his own cooking show? If you are interested in purchasing his soup book (money goes to St. Paul Lutheran Church youth ministry)  please click on this link

Alton Brown spends a day filming at The Spice House

Each year I look forward with great anticipation to the annual episode on Alton Brown’s popular food network show, Good Eats, titled “It’s a Wonderful Cake.”  Will it air again this year, or has AB discovered a new and improved method of making fruit cake? I go to the Food Network website holding my breath.  No wait, there it is in his Good Eats Fruitcake air times!.  Three December showings. Why do I get so excited? I appear on this show and like Jimmy Stewart, I air every year – for about three minutes – yet I feel this is my 2 seconds of fame! So would  you believe Alton spent about 12 hours filming in our Evanston shop to get this three minutes? If you watch Good Eats, I think you already have an idea of what a thorough guy Alton is.

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