Anticipation

11.20.2009 004 It occurs to me that anticipation might be one of the most wonderful things in life. Anticipation is a positive energy of its own volition. Currently we are anticipating Thanksgiving dinner, as the host, my brother, is a fantastic cook! He makes three or four different turkeys, and then packs everyone a leftover care package. We also have business anticipations for the holidays. We are in a nice position, because of the uniqueness of our business, that PR really just floats in to us, usually via email these days. Each holiday season, we get some press for our spice themed gift boxes . We never know where these mentions will come from, and it is always with great anticipation that we look forward to them, whatever the venue. This year we are excited to have several connections working for us, including Saveur Magazine and a new television show about comfort food hosted by Art Smith.

At their request, we sent gift boxes to the editorial staff of Saveur magazine, and have recently had word that we have been selected to be in their gift guide. We have also sent boxes to be considered for the USA today.com gift guide. In addition, a new show on The Learning Channel about comfort food, has asked if they can come in with Art Smith on December 19th to film our Chinese 5 Spice being created. Paula Haney, of Hoosier Mama Pie Company uses this blend to create an amazing apple pie, which is a logical choice for a comfort food episode. That Saturday is the busiest Saturday of the year, but who says no to a television spot?! One of my alltime favorite anticipations of the year is an episode of Good Eats with Alton Brown which is about free range fruitcake, on which I am featured in our Evanston shop, chatting with Alton. See previous blog entry . The first year it aired, the Food Network had not yet been picked up in Chicago and no one even saw it. Much to my surprise, the following year the episode aired again, and it has aired ever since. My hope is that it will continue to air until something about fruitcake changes. (and when would that be?!) Will it air again this year? Is my anticipation warrented? Since I just put in the above link, all I can say it HOORAY, we love you Alton Brown!